FLOOW helps product, marketing, customer experience and support teams organize feedback, identify recurring patterns, prioritize what matters and build with confidence.
Built while building ERAYTI, our AI operations assistant. After hundreds of customer conversations, we needed a better way to prioritize product decisions. So we built FLOOW.
Customer feedback comes from everywhere, WhatsApp, emails, interviews, support tickets, social media and product analytics.
It lives in different places, gets discussed in meetings and eventually disappears into spreadsheets, Notion pages or Slack threads.
FLOOW changes that.
It is a complete operating workflow for turning customer feedback into product decisions, with full traceability from conversation to shipped improvement.
Buy the workbook. Add customer feedback. FLOOW automatically organizes, scores, summarizes, prioritizes, and builds your roadmap.

The full working system, pre-loaded with a worked example.

The thinking behind every stage, and the rituals that make it stick.

A clear path from opening the file to logging your first real feedback.

Charts and tables that recalculate themselves, no PivotTable required.

A roadmap that only ever shows evidence backed work.

Close the loop with the customers who actually asked.

The synthesis layer that turns raw evidence into product intelligence.