Turn customer feedback into clear product decisions.

FLOOW helps product, marketing, customer experience and support teams organize feedback, identify recurring patterns, prioritize what matters and build with confidence.

One time payment. Instant access. No API required to start.
FLOOW product insights workbook screenshot
Priority Score
144
Status
Validated

Built while building ERAYTI, our AI operations assistant. After hundreds of customer conversations, we needed a better way to prioritize product decisions. So we built FLOOW.

Every company collects feedback. Very few know what to do with it.

Customer feedback comes from everywhere, WhatsApp, emails, interviews, support tickets, social media and product analytics.

It lives in different places, gets discussed in meetings and eventually disappears into spreadsheets, Notion pages or Slack threads.

FLOOW changes that.

It is a complete operating workflow for turning customer feedback into product decisions, with full traceability from conversation to shipped improvement.

Feedback Inbox, organized and structured

Capture feedback. Everything else happens automatically.

Buy the workbook. Add customer feedback. FLOOW automatically organizes, scores, summarizes, prioritizes, and builds your roadmap.

FLOOW
the loop
1Customers
2Conversations
3Feedback
4Product Insights
5Product Decisions
6Better Products
7Better Experience

Everything you need to run this from day one.

One workflow for every team that touches the customer.

Patterns Dashboard, the shared view every team checks
Startup Founders
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  • Build products based on evidence instead of assumptions
  • Create a repeatable product decision process
  • Align product, marketing and customer teams around one source of truth
  • Organize customer feedback as the company grows
Product Teams
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  • Capture customer feedback in one place
  • Identify recurring problems instead of isolated complaints
  • Separate symptoms from root causes
  • Prioritize improvements using a structured decision framework
  • Build roadmaps based on validated evidence
  • Maintain complete traceability from feedback to shipped features
Marketing Teams
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  • Identify recurring customer language for messaging
  • Understand objections before launching campaigns
  • Spot positioning gaps
  • Track feature demand and customer expectations
Customer Experience and Customer Success
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  • Capture customer issues consistently
  • Escalate recurring patterns instead of isolated complaints
  • Close the feedback loop with customers
  • Improve retention by identifying recurring pain points
Support Teams
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  • Categorize incoming customer feedback
  • Separate bugs from education gaps
  • Quantify recurring complaints
  • Provide structured evidence to product teams

One time payment. Lifetime access.

One time payment
$39
  • Feedback Workbook
  • Playbook
  • Walkthrough guide
  • Lifetime updates
Get FLOOW

Customers Asked

Is this a Notion template with extra steps?
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  • No. FLOOW is a working system with live scoring, automatic filtering, and a dashboard that updates itself. It runs in a spreadsheet because that is the fastest way to put something genuinely useful in your hands today.
Do I need to be good at spreadsheet formulas?
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  • No. Every formula is already built. You fill in the blue cells, the rest updates itself.
Does it work in Excel or only Google Sheets?
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  • It ships as a full formatted workbook and opens cleanly in both. Most teams run it in Google Sheets for the live sharing and collaboration.
Is there an API?
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  • Not yet. FLOOW ships today as a complete workbook. The API is next, and it gets built based on the response from teams using FLOOW right now.
What does lifetime updates mean?
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  • Every future improvement to the workbook and playbook, at no extra cost, for as long as FLOOW exists.

Build what customers actually need.

Download FLOOW workbook today. No API required.